They can use a single typeface with all these characteristics to create richer, more customised experiences. "Now designers aren't limited to sans or serif, condensed or extended.
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"The power of the software is also driving another design trend: variable fonts," Matteo adds. Newly launched font design software Glyphs 3 (recently rebranded by Matteo Bologna and Andrea Trabucco-Campos) makes designing custom fonts more intuitive and accessible for designers who haven't created fonts before. Software innovation is also driving this trend. "Companies like Plenty, a vertical farming brand designed by &Walsh, has a custom font with an approachable, organic sensibility, while Footlocker recently introduced Foot Locker Sans by F37 to build on the equity of its heritage." "Each font speaks with a certain tone of voice and communicates specific values, and a custom font can express nuances that an off-the-shelf font cannot while serving to differentiate a brand in a crowded marketplace.
"More and more brands are discovering that a custom font can communicate as powerfully and effectively as other visual tools," he says. More broadly, Matteo Bologna, founder and president at Mucca, believes custom fonts will be big news in 2022. Plenty by &Walsh The rise of custom fonts "Fonts selected will need to be legible for those with sight issues, particularly when considering how packaging can be seen from the shop shelf." "With our ageing population and their degrading eyesight, we need to act now," she adds. "An example in typography is how a classic font such as Futura had adapted its form, making it more accessible and usable as Futura Now. "One of the biggest drives in graphic design for next year and beyond will be inclusivity," believes Christy Davies, design director at Echo. There's also growing awareness for accessibility, which means that hopefully, typography will focus more on more making legibility and readability a priority. She's also hoping for "more rounded sans to improve legibility a less is more digital approach, again to reduce effort and therefore carbon load." "I'd like to think there'll be more awareness of fonts that save ink and therefore carbon like Ryman's Eco font in print," says designer Berenice Smith. Font trends for 2022Įnvironmental concerns will be frontline, certainly. But as we try to forget the misery of the last two years, we expect a lot of future-facing, groundbreaking type designs to be coming our way too. And we're expecting retro styles to continue to play their part, alongside a growing art nouveau trend and a resurgence of 1990s fonts.
Right now, maximalism and creativity are being pushed to their limits. Besides that, there have been lots of fun new font releases to help take our minds off recent world events.īut now, as we emerge from lockdown, what's the next step for typography in 2021? We're now seeing sharp and exaggerated characters everywhere, alongside an ongoing return to the comfort and familiarity of retro fonts, such as 1970s serifs.
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